What sets us apart

How to Run Google Ads

FUF has been specializing in the development of websites and backend software for over 30 years. While in the beginning your own website was the only marketing tool for most companies, this quickly changed. We have gained a lot of experience in creating, maintaining and expanding marketing strategies during our many years since launch. 
The following campaign approach has proven successful.

1. Target Definition

The first step for successful campaigns is a personal exchange. During a kick-off meeting, we take the time to understand your company, your products and your target group in detail. Together, we clarify which services or products we should focus on, which markets are relevant and how the budget can be used sensibly. This in-depth analysis creates the basis for an efficient and precisely targeted campaign strategy.

2. Ad Optimization

Not every campaign has to start from scratch. As an experienced Google Ads Agency, we know that faster results can be achieved by further developing existing structures in a data driven approach, instead of setting everything up from square one. Thanks to our experience, we quickly recognize potential and how budgets can be used more efficiently. This allows us to make rapid progress without sacrificing quality or increasing the budget.

3. Ad Management

Our way of working is agile and iterative. This means that we react flexibly to new developments and adapt campaigns to current trends in the digital market at all times. This allows us to make changes quickly and prevent the project from stagnating. We stabilize and scale ads that perform well along with discontinuing methods that are not effective. This combination of technical precision, ongoing monitoring and flexible optimization ensures efficient results and maximum impact.

4. Measurable Success

Success must be trackable. That's why you receive regular evaluations with the most important key figures and an honest assessment of the current campaign performance. We show you new potentials, how the campaigns are developing, and evaluate next steps. Our goal is not only to ensure demand in the short run, but also to create qualified inquiries, sustainable reach, and economic or social value for your company in the long run.

What does managing your campaign bring?

inquiries per month

from 120 clicks, same budget

This is how the campaign runs so far.

Ads that lead to a good website

The best ad achieves little if the page behind it does not convince. Because we build websites ourselves, we improve the pages your campaigns lead to as well. If that is not enough, we plan a redesign of your website with you, for example as a new website on Drupal.

Frequently asked questions

Can you take over our existing Google Ads campaigns?

Yes, gladly. It often pays off to develop existing campaigns further instead of starting from scratch. We quickly see where the potential is and where budget goes to waste.

What happens to ads that don't perform?

We rework them or pause them. Ads that perform well, we stabilize and scale. That way your budget goes where it brings in leads.

How do we see how our campaigns are doing?

You get regular reports with the key metrics and an honest assessment. We also show you where the potential is and what makes sense next.

Should we run Google Ads alone or together with SEO?

Ideally together. Google Ads brings visibility right away, SEO builds it for the long run. Together you cover the search results, paid and organic.

Can we make changes on short notice?

Yes. We work in an agile way and adjust campaigns at any time, even when your internal priorities shift. That way your project never stalls.

How do we get started with Google Ads?

With a kickoff meeting. In it we clarify which services or products are in focus, which markets matter, from Austin to the whole US, and how to put the budget to good use.

How much should we spend on Google Ads?

That's your call. In the kickoff we discuss which budget makes sense for your markets and goals, and we spend it where it brings in leads.

When will we see results?

You are visible from the day the campaign launches. The first reports show how well the ads bring in leads, and from there we keep optimizing.

How much does Google Ads management cost?

A monthly base fee of €300 plus 15 percent of your ad spend, excluding tax.