We look at what the old website does today: pages and URLs, content, interfaces and editorial workflows. This defines the scope of the project.
Along the way we decide whether a refresh is enough or a full redesign is needed, and which CMS fits, mostly Drupal or TYPO3.
We restructure the content and bring your corporate design to the web, with a responsive design for every device. At the Robert Bosch Foundation it replaced the separate desktop and mobile versions.
The new website is built in sprints on a separate test environment while the old one keeps running as usual. The content moves over following the migration concept.
At the end of each sprint we test and work in your feedback.
Before launch we set up the redirects and check load times and SEO. After that the website runs on our hosting infrastructure, and your team is trained in the CMS and has its logins.
Redesign or refresh
A refresh renews the look, technology and content stay where they are. A full redesign rebuilds the website, often with a new CMS, a new structure and a new design.
It doesn't always have to be a full redesign: we modernized the website of the Chamber of Architects Baden-Württemberg with a redesign and refactoring at a fraction of the cost of a complete relaunch. What you need, we work out in the audit before we start.
Redesign without losing SEO
A new website often comes with new URLs. So that bookmarks, links from other websites and Google results still arrive, every old URL gets a target on the new website before launch.
For TYPO3 we built our own extension for this: Relaunch Redirects checks every URL of the old website against the new one, suggests a target page for each URL that would end in a 404 and creates the redirects.
Website migration
We migrate content from the old system following our own migration concept, automatically where possible. For BioRegio STERN that was well over 1,000 pages, and for the Chamber of Architects Baden-Württemberg we built a dedicated content parser.
Interfaces are part of the new system, at BKI for example the connection of the shop to customer management and ERP.